Nordstrom Winter Campaign
Reimagining Winter Retail
Nordstrom has grown into a leading fashion retailer with global reach. The Seattle-based company not only offers an unparalleled selection of goods—but also provides stimulating visual marketing that makes shopping fun and personalized.
The goal of this campaign was to evaluate the brand, customer demographic, and past seasonal campaigns to create a series of collateral reflecting the brand in an accurate way while also providing a fresh and unique approach to a seasonal campaign.
Visual Research and Understanding the Brand
After researching the Nordstrom brand and its approach to visual displays and packaging, it became apparent that the brand has always held a place for unique and handmade solutions while always maintaining a sense of elegance and simplicity.
Mood
After researching the Nordstrom brand and its approach to visual displays and packaging, it became apparent that the brand has always held a place for unique and handmade solutions while always maintaining a sense of elegance and simplicity.
Capturing the Winter Season
Bringing forth the natural beauty of the winter season itself through cool, inviting textures and playful, expressive forms provided a sense of nostalgia and whimsy.
Utilizing handmade qualities and processes allowed for a sense of approachability and highlights the brands’ unique outlook on packaging and design solutions.
Application
Nordstrom’s holiday bags, gift cards, and in-house gift wrapping have long been staples that many of its patrons look forward to each year. The decision to apply assets to these items was driven by this fact.
